Treehouse World Tour
Thu, April 19, 2018
Doors: 7:30 pm / Show: 8:30 pm
$21.00 - $23.00
This event is all ages
Sofi Tukker has partnered with PLUS1 so that $1 from every ticket sold will go to support Planned Parenthood and their work delivering vital reproductive health care, sex education, and information to millions of women, men, and young people in the US and worldwide.https://www.utphilly.com/event/1622597/
“It wasn’t really until the Apple commercial that people were like, ‘Oh, you’re in a band,’” Tucker recalls. He himself never had plans of actually working in music, having spent the first 20 years of his life striving to become a professional basketball player. After getting sick during his junior year of college, Tucker was bedridden for eight months—a stint he used to teach himself music production before returning to school to study it seriously. Sophie, on the other hand, had been singing in choirs and drumming in drum circles since middle school, where she also began writing original music. “It’s been a dream of mine forever, though I didn’t really admit it to myself,” she recalls about becoming a musician. Coincidentally, Sophie also found herself injured and in a wheelchair for four months after college, though that didn’t slow the pair’s musical growth, as they collaborated during her convalescence.
“We Skyped almost every day,” Sophie recalls. At the time, she was living in the Netherlands, one of the countless places she’s inhabited after attending a slue of international schools and becoming what one may call a citizen of the world. This multicultural background is likely the reason she decided to sing in Portuguese, a language she studied in college. “I was drawn to it because of how melodic it is. I think it’s extremely sexy,” she explains. The success of “Drinkee” shows Sophie wasn’t the only person with that opinion; the track reached the top of the Spotify and iTunes charts in Italy, Australia, Cyprus, Hungary, Turkey, Latvia, Costa Rica and more. It should also be mentioned that having a Grammy nominated track that’s not in English (and from a band that has yet to even release a full LP) is no small feat—rather, it speaks to the band’s inherent talent and ability to attract audiences from a plethora of cultural and linguistic backgrounds.
Perhaps no one was more shocked than Sophie and Tucker themselves when they seamlessly transitioned out of the “emerging acts” grouping into worldwide recognition in the space of 12 months. Tucker recalls a festival they played in Mexico, where they were expecting to have a hundred or so people in the audience. Instead there were over 5,000 people waiting before they even got on stage, chanting their name.
While most acts might feel an onslaught of pressure after breaking through—knowing that they now have an audience of hundreds of thousands watching their every move—Sophie and Tucker are excited by the challenge. “We both work really well under pressure and I’m always so impressed by Tucker’s relentless work ethic,” Sophie notes. “Luckily we love what we do so it never feels like work. I also think the recognition actually gives us more freedom to go wild,” Tucker adds. “We like to go crazy.” That’s all to say that, despite the Grammy nom, over 20 million YouTube streams and an influx of love from various publications—The Fader, Nylon, The New York Times and Noisey, to name a few—the band doesn’t feel like they’ve exactly made it big. “Success isn’t somewhere that you just arrive at one day,” Sophie expresses. Tucker echoes similar sentiments: “We’re still the same young band trying to sell out little venues and have parties with people all over the world.”
This feat is likely to be easier to attain with each passing day. In late 2017 the band scored their biggest Apple ad to date, when the company chose their unreleased track “Best Friend” to soundtrack the launch of their flagship iPhone X. The song is a collaboration with longtime friends NERVO and The Knocks, and features a verse from Tokyo’s Alisa Ueno. The heat generated from the ad launched the song at radio worldwide; It is now steadily propelling up the US Pop and Alternative Radio charts and is perched in the upper echelons of the iTunes Singles and Shazam charts across the globe. Having already gotten as close to cultural world domination as a young act can get, SOFI TUKKER’s future is looking brighter than ever.
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